Alicia is a Toronto-based editor and writer, F45 studio owner, marketing and social media manager, nutritionist, and certified personal trainer.

Alicia is a multi-talented professional based in Toronto who works as an editor, writer, marketing and social media manager, certified nutritionist, and personal trainer. With 19 years of experience in content creation, Alicia has always focused on health, fitness, nutrition, and wellness. She began her career at Oxygen magazine, where she eventually became the head of the fitness department. Later on, she became the founding Editor-in-Chief for Clean Eating magazine, which she eventually turned into a digital-first brand with a subscription model, meal planning app, and online cooking and nutrition classes. After a successful run of 100 issues and four cookbooks, Alicia moved on to build her freelance business and focus on her F45 fitness studio.

Alicia's work has been published in various publications such as MindBodyGreen, MoneySense, Yoga Journal, Women's Running, Hone Health's The Edge, Flare, and Village Media. She is also a content marketer for several international health, fitness, and lifestyle brands. When she's not busy writing, Alicia enjoys exploring the city's newest restaurants, reading, cooking, and riding her beach cruiser with her two dogs.

Services

  • SEO-optimized editing and writing

  • Editorial strategy & leadership

  • Content calendar development

  • Content marketing

  • Social media

  • Brand development

  • Newsletter strategy & audience development

  • Recipe development

  • Online education production

  • Custom publications & cookbooks